One, the monthly Global State of Small Business Report, produced in partnership with the World Bank and OECD, found that businesses that make more than 25% of sales online are more likely to be reporting higher sales this year, and are less likely to have laid off employees.Ī second study details the impact of COVID-19 on consumer purchasing patterns and use of digital tools. Related to the news, Facebook published two surveys offering insights on small business trends.
Business Suite will also expand to include WhatsApp in the future. The company aims to address that market sometime next year. However, the long-term plan is to build out a set of tools that can be used by all businesses, including larger ones. They can also choose to create an ad to help boost that engagement and grow their audience, if needed.įacebook says it’s initially building Facebook Business Suite with the needs of small businesses first, as so many have been forced by the pandemic to find new ways to reach customers and sell online. Here, businesses can view their posts’ reach, engagement and performance across both Facebook and Instagram. The app offers tools for creating feed posts for Facebook and Instagram, scheduling posts and provides insights on what’s working. They can also set up personalized saved replies here, in order to respond to common customer inquiries.
Inside Business Suite, business owners will be able to see critical alerts, messages, comments and other activity taking place across Facebook and Instagram right in the new app’s home screen.
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